We hope you can sense the sarcasm when we say we never saw this one coming: Alexa Chung, UK’s fashion ‘It’ girl, has now switched her attentions to fashion design? Well, blow me down!
She’s a regular feature on best dressed lists, has modeled for the likes of Vivienne Westwood and Pepe Jeans, and Mulberry even recently named a bag after her. So call us crazy but it’s not altogether surprising she’s looking to extend her fashion kudos even further.
Alexa has been brought on board to lend her magical fashion touch to Madewell, the sister brand to American favourite J.Crew. Alexa has apparently been offered collaboration opportunities aplenty over the years, but said herself that she was waiting for the right thing to come along. ”I love how the vibe is a mix of vintage and new,” she told WWD of the Madewell brand. ”It completely clicked with me.”
The collection is said to include tea dresses, touches of lace and velvet, printed tees and oversized biker jackets – all very Alexa-like touches we’re sure you’ll agree.
‘Alexa Chung for Madewell’ is due in US stores in September.
Pingback: http://%/bvyhset4