When actress Sienna Miller announced back in 2006 that she and her designer sister Savannah would be launching a clothing label Twenty8Twelve (named for Sienna’s birthday), the truth is, the fashion world weren’t holding their breath waiting for anything ground-breaking. ’Just another celebrity fashion line’ was how it felt at the time, in a market saturated with seemingly dozens of celeb-turned-designers.
But Sienna and Savannah proved themselves worthy of their place in the land of style, winning plaudits from the fashion press and financial backing from Pepe Jeans. And, nearly three years after their debut Fall 2007 collection, the label is still going strong. They’ve opened a store in London’s Notting Hill and showed their A/W 09/10 and S/S 2010 collections during London Fashion Week – and they show no signs of slowing.
UK Vogue editor Alexandra Schulman said of the S/S ’10 collection: “[It's]… just right for a rock chick: wearable, a bit romantic and very sexy”. C’mon Spring!
