Empora Style Spy

It’s possibly the most coveted label in the past few years, but it’s also one of the most expensive.  So you can imagine the whoops of joy that are being let out across the world today as news filtered through that French fashion house Balmain are thinking of creating a lower-priced diffusion line.

Grazia reports (via Fashionologie) that the Christophe Decarnin-designed label have been testing out a Blue Label line, which has a pricetag 40-50% markdown on it’s mainline big sister.  So instead of £1,000 t-shirts, we might be able to get our hands on one for £500.  Err… yeah, that’s still quite a lot.

But considering the demand is still there for dresses that are usually £9,435 and pairs of distressed jeans  at £879, we can imagine this diffusion line will cause stampedes if it ever comes to fruition.

UPDATE: Sadly, this has been proven to be purely just a rumour after all.  Vogue reported a Balmain spokesperson as saying: “There is no Balmain lower priced line.  What I think you might be referring to is a capsule collection that was prepared for some Parisian retailers.  Christophe Decarnin wasn’t involved in that project. The brand has decided to not repeat the experience, preferring to concentrate all its efforts on the mainline.”

Boohoo – does anyone else need a tissue?

SHOP (OR PERUSE) BALMAIN COLLECTION HERE.