Hermes, the luxury accessory label famous for its legendary Birkin bag, has recently declared that they are taking on a new creative director… Christophe Lemaire will replace Jean Paul Gaultier who has held his position for seven years at Hermes.
After working with Lacoste for eight years, it is thought by insiders that Lemaire will bring a commercial angle to Hermes who have previously been reported as too ‘avant-guard’. With a history at sport label Lacoste it is thought Lemaire’s first collection, due March 2011, will be a have sporty elements incorporated, hopefully resulting in mass appeal.
As Hermes still owns half of Jean Paul Gaultier’s own label it has been rumoured that Hermes will sell their stock in the company and officially part ways ….watch this space.
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