Alexa Chung: The New Face of Lacoste Perfume

Alexa Chung is stretching those modelling legs of hers again! Currently the face of Pepe Jeans, Alexa has now been signed up to be the face of Lacoste’s new perfume, due for release early next year. This sporty brand from France have had fragrance hits in the past with ‘Touch of Pink’, ‘Love of Pink’ and ‘Pour Femme’, but never before have they had a female celebrity represent them.

Alexa Chung found fame as a presenter on T4’s Popworld and since then her unique brand of humour and style has won over audiences in the UK and America. Always at the front row of every fashion week, Alexa Chung has become somewhat of a muse to many in the industry with Mulberry even naming one of their bags after her. A style icon in her own right and one with stunning good looks, it only makes sense that all the fashion labels are after her! Oh to be in her fashionable shoes *sigh*